Colour is very important to us humans, it is hard-wired in to our genetics, and we unconsciously decide a great deal of things based on colour. From the clothes we wear to the car we drive, the wallpaper we hang in our homes, all these are formulated by harmonies we didn't even know about. That's not to say that all of us have the gift of coordinating colours successfully.
In this series of articles I will give you some information relating to the history and theories behind that colour. The information may come in handy when deciding what colours to choose for your logo design, and remember it isn't just the logo, your whole marketing plan will probably follow the standard set by your logo, being the figure-head of your company it sets the standard.
This article looks at the colour red. It is probably the most emotive of all the colours. It can represent so many different emotions from love and passion to anger and danger. It shows heat, blood, excitement, aggression and competitiveness. Using red should be done so with caution, the brightest red you can get may not always be the wisest choice, always look at tones and hues of red, bright red for the more energetic sectors and tones of burgundy for food of luxury companies.
Red is at the end of the visible colour spectrum along with orange and opposite violet. It is one of the primary colours and can vary it's shade from light pink through to burgundy or dark maroon.
If your a fan of red then you hold good company... the cavemen used red created from iron oxide or red ochre to create the first painting. If that stretches back too far then the Romans loved red as they associated it with blood and courage but the bible leant towards sin whith scarlet whores of Babylon... fun times!
Whatever the history or origins of red when it comes to logos some of the biggest brands in the world use it, Coca-Cola, Vodafone, HSBC and lets us not forget the Chinese love it!
Think carefully before pusuing a red in your logo design as it may not fit your audience or sector. We are always on hand to answer any questions you may have when it comes to colour choice but there is a great app/website to aid in your colour pallet... Adobe Color CC (American spelling!) is great for selecting colours that will work well with each other and the app is really powerful as you can point the camera at something and it selects 5 colours that suit...