Articles in Category: Logo Supermarket Blog

Here we share our thoughts on the world of design.

Logo Design Colour - Red

on Thursday, 23 July 2015. Posted in Logo Supermarket Blog

Colour is very important to us humans, it is hard-wired in to our genetics, and we unconsciously decide a great deal of things based on colour. From the clothes we wear to the car we drive, the wallpaper we hang in our homes, all these are formulated by harmonies we didn't even know about. That's not to say that all of us have the gift of coordinating colours successfully.

In this series of articles I will give you some information relating to the history and theories behind that colour. The information may come in handy when deciding what colours to choose for your logo design, and remember it isn't just the logo, your whole marketing plan will probably follow the standard set by your logo, being the figure-head of your company it sets the standard.

This article looks at the colour red. It is probably the most emotive of all the colours. It can represent so many different emotions from love and passion to anger and danger. It shows heat, blood, excitement, aggression and competitiveness. Using red should be done so with caution, the brightest red you can get may not always be the wisest choice, always look at tones and hues of red, bright red for the more energetic sectors and tones of burgundy for food of luxury companies.

Red is at the end of the visible colour spectrum along with orange and opposite violet. It is one of the primary colours and can vary it's shade from light pink through to burgundy or dark maroon. 

If your a fan of red then you hold good company... the cavemen used red created from iron oxide or red ochre to create the first painting. If that stretches back too far then the Romans loved red as they associated it with blood and courage but the bible leant towards sin whith scarlet whores of Babylon... fun times!

Whatever the history or origins of red when it comes to logos some of the biggest brands in the world use it, Coca-Cola, Vodafone, HSBC and lets us not forget the Chinese love it!

Think carefully before pusuing a red in your logo design as it may not fit your audience or sector. We are always on hand to answer any questions you may have when it comes to colour choice but there is a great app/website to aid in your colour pallet... Adobe Color CC (American spelling!) is great for selecting colours that will work well with each other and the app is really powerful as you can point the camera at something and it selects 5 colours that suit... 


Low cost logo design

on Monday, 20 July 2015. Posted in Logo Supermarket Blog

100% unique, logo design by Logo Supermarket. Everyone loves a bargain, myself included, that said more often that not you definitely get what you pay for! Having a web company knock you up a logo for £29 sounds great but in reality the results will be off the shelf bog standard designs leaving you wanting for much more. At Logo Supermarket we create each logo from scratch using your brief. Care and attention goes in to designing an identity that will work hard for your company and stand the test of time. We pride ourselves on our customer service and attention to detail as well as being great value for money.

The recent emergence of "design your own" online logo facilities have raised a few important issues. A few Logo Supermarket customers have asked why they should pay more for a bespoke logo design when they can get a stock design slightly cheaper. My answer is this, as the stock logo design facility is relatively new there may not have been any copyright issues raised as yet, It wont be long before two companies in the same sector discover they have the same icon on their logos. The ensuing legal battle over who owns the rights would prove very damaging to all parties. Take my advice, use Logo Supermarket to design a bespoke logo for your company for peace of mind.

Remember at Logo Supermarket we offer a professional logo design service specialising in corporate logo design and business stationery starting from only £99. With Logo Supermarket we'll deliver you a professional brand identity and bespoke business logo design with fast turnaround and minimum fuss, but with the care and attention of a premium logo design studio - all at cheap, affordable prices that meet any budget.

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